At this stage, we will open the online application channel, release the challenge theme and the details related to the direction of expected solution. We will also hold a press conference at the beginning of the challenge.

By August 1, L'Oréal will evaluate eligible application materials from each of the four tracks and announce the finalist list. Selected partners will participate in L'Oréal's innovation workshop and work with our in-house mentor team that will prepare them for the final round.

In the final roadshow of challenge partners, L'Oréal China jury will select winners, who will have the opportunity to receive pilot and incubation support.

In this stage, the final selected companies will start pilot and incubation projects with full support from L'Oréal China. The Organizer will hold an Award Ceremony in November 2025, the specific date will be subject to the Organizer’s follow-up notice.