At this stage, we will open the online application channel, release the challenge theme and the details related to the direction of expected solution. We will also hold a press conference at the beginning of the challenge.

L'Oréal’s will evaluate all qualified entries, with the finalist shortlist to be released by August. Selected finalists will then join L'Oréal Innovation Workshops and work with dedicated experts to prepare for the final round.

During the Final Pitch, the L'Oréal China Final Jury will select the winners, who will have the opportunity to receive pilot and incubation support.

In this stage, the final selected companies will start pilot and incubation projects with full support from L'Oréal China. The Organizer will hold an Award Ceremony in October 2026, the specific date will be subject to the Organizer’s follow-up notice.