At this stage, we will open the online application channel, release the challenge theme and the details related to the direction of expected solution. We will also hold a press conference at the beginning of the challenge.

By August 1, L'Oreal will evaluate all eligible application materials and announce 30 partners to enter the final round. Selected partners will participate in L'Oreal's innovation workshop and work with our brand mentor team that will prepare them for the final round.

In the final roadshow of challenge partners, L'Oreal China jury will select total 10-15 winners, among which 6-9 winners will receive pilot and incubation support.

In this stage, the final selected companies will start pilot and incubation projects with full support from L'Oréal China.The Organizer will hold an Award Ceremony in November 2024, the specific date will be subject to the Organizer's follow-up notice.