Under this track, the innovations on following key areas are expected to innovative & personalized consumer experience:
a) Content creation/edit in creatives, image/short video, visual merchandising, production;
b) AI applications in design, content, eBA to optimize workload and focus on value creation tasks;
c) Online + Offline + On-chain consumer experience in phygital experience, AR/VR, digital human;
d) Sustainability in digital (e.g., carbon emission estimation for media);
Applicant requirements: You need to have a prototype/MVP that can be tested in L'Oréal's environment within 3-6 months, and applied to business within less than 1 year.

Support growth and agility end-to-end value chain:
a) Maintenance : 360-degree maintenance from prevention to prediction to support manufacturing / fulfillment center agility.
b) Social media and review screening : to improve the responsiveness to consumer and be more proactive into new product development.
c) Packaging digital scan : 3D scan outside and inside with measurement. Reverse engineering. Virtual sample library.
d) Sustainable Operations : Energy consumption scan to get real time on data on our operations sites.
e) AI for Ops: Optimize workload and focus on value creation tasks.
Applicant requirements: You need to have a prototype/MVP that can be testing within 3-6 months and validated with business < 1 Year.

Latest R&I and frontier technology that is entering the application phase:
a) New ingredient or solutions satisfying consumer desires in skin, hair and makeup with elucidated mechanism​;
b) Sensors or technologies to track, analyze and decode consumer emotions/perceptions/exposome​
c) Advanced skin/scalp/hair diagnostic tools or in vitro models
Applicant requirements: you need to have a prototype/MVP that can be tested in L'Oréal's environment within 3-6 months.

1. Full lifecycle green technologies from product development to application
2. Supply chain related sustainability initiatives to reduce environmental impact and improve efficiency
3. Digital Sustainability
4. Technologies dedicated to make ingredient manufacturing sustainable
Applicant requirements: you need to have a prototype/MVP that can be tested in L'Oréal's environment within 3-6 months.

1. AI technologies that enable R&D innovation
2. Applications of generative AI in supply chain operations, e.g. knowledge database, training
3. Generative AI (image generation, video production) and algorithms for marketing strategies
4. AI that can be directly applied to accelerate research & innovation
Applicant requirements: you need to have a prototype/MVP that can be tested in L'Oréal's environment within 3-6 months.